Frequency Leaders
The room I wish I'd had at $4M.
A sixteen-week mentorship for MSP owners between $1M and $5M — led by the only owner who has taken an MSP public, in a room where no vendor has paid for a seat.
Cohort One begins January 2027 · 12 Seats · Non-competing geography, guaranteed
01 — The Landscape
In 2025, the two rooms you trusted were bought by the vendor you don't.
Kaseya acquired Robin Robins and Technology Marketing Toolkit in July 2025, then TruMethods and TruPeer, and merged them as MSP Success Peer in June 2026. The community's reaction was three words long.
"Two scammers join forces."
— r/msp
We hold no financial relationship with any MSP vendor. That's a structure, not a slogan — it's written down and published.
02 — The Record
$4M to $15M in twenty-four months. Then I took it public.
Rick Jordan built ReachOut from $4M to $15M in two years at 74% gross margins, and is the only person to take an MSP public via reverse merger. Frequency Holdings trades as FRQN. The filings are public.
"Success doesn't come from genius. It comes from process, discipline, follow-through, and resilience."
— Rick Jordan
$4M → $15M
Revenue grown
24 Months
Time taken
74%
Gross margin
FRQN
Public company
"I don't have every answer. The cohort does. I'm the person who organizes it."
03 — The Room
Eight to twelve owners. Ninety minutes a week. Sixteen weeks.
Non-competing markets, guaranteed. Revenue stage aligned. Rick in the room every week — live, not recorded.
The ninety minutes
30 min
Teaching from Rick
30 min
Hot seat — one owner's real problem, in front of the room
20 min
Peer breakout on the week's deliverable
10 min
Commitments, logged
Beyond the weekly session
An accountability partner for all sixteen weeks
A one-to-one at Week 8
Guest operators mid-program
MRR added, tracked openly across the cohort
Eight to twelve owners at one table. No stage, no breakout track, no vendor booth at the back of the room.
Who is in the room
Cohort size
8–12 owners
Revenue band
$1M–$5M
Cadence
16 weekly live sessions
Geography
Non-competing, guaranteed
Cohort one begins
January 2027
04 — The Sixteen Weeks
Four phases. Sixteen deliverables. Nothing theoretical.
Foundation and diagnosis. Growth engine. Operational freedom. Scale and exit readiness. You leave every session with something you build inside your business that week.
Weeks 1–4
Fix your numbers, find the leaks, price for profit
Weeks 5–8
Build the machine that adds clients without referrals
Weeks 9–12
Get out of the day-to-day without losing the business
Weeks 13–16
Automate, protect margin, build equity value
Week one is your own P&L.
05 — What Changes
The business problem is almost always an identity problem.
Stalling at $1M–$2M is rarely a market problem. It's an owner who is still the most capable person in the building and can't stop proving it.
Your calendar is other people's priorities
Your calendar is three things you chose
Every escalation reaches you
One escalation reaches you, and only after sixty minutes
You read the P&L monthly and feel nothing
Five numbers, weekly, that change decisions
Two weeks away is a risk
Two weeks away is a test the business passes
"As the founder, the toughest hurdle is separating one's personal identity from the company's fortunes."
— r/msp
Training hands you checklists. Mentorship changes how you decide.
06 — Independence
The charter.
Sponsors pay for access and give our members product. They do not get editorial influence, they do not get a vote on what we teach, and members are free to criticize any of them — including in the room.
01
No vendor owns any part of Frequency Leaders.
02
Sponsors have no editorial control over what is taught or recommended.
03
Discount access never carries a purchase requirement.
04
If Frequency Leaders is ever sold to a vendor that conditions member benefits on adopting its tools, graduates are refunded in full.
Published before Cohort One begins. Publicly — not just to members.
07 — The Arithmetic
$50,000 to $100,000 in new recurring revenue in twelve months.
The price increases you should have taken. Two C clients replaced with one A client. The security line you're currently giving away. Compliance in a vertical you already serve. It adds up, and we add it up in front of you.
Complete the sixteen weeks, implement the deliverables, and if you haven't added $50,000 in new recurring revenue, we keep working with you at no charge until you do.
No countdown timers. No fake seats. The room is small because small is what works.
The room is small on purpose.
A short application, then a direct conversation about your numbers. You'll leave that call with something useful whether or not you join.
12 Seats · Non-competing geography · Cohort One begins January 2027